As gold prices continue their upward march, crossing Rs 1.10 lakh per 10 grams for 24-carat purity, buyers are increasingly turning their attention to alternatives that combine affordability with durability. Among these, 18-carat gold is fast emerging as the most sought-after option in the jewellery market. (News18 Gujarati)
18-carat gold contains 75% pure gold, with the remaining 25% comprising metals such as copper, silver and zinc. This alloying not only enhances the metal’s strength but also allows jewellers to craft intricate pieces that are resistant to bending or breakage, something that is not possible with 24-carat gold, which is considered too soft for practical use. (News18 Gujarati)
The addition of other metals also transforms the colour and texture of the jewellery. Copper lends a reddish glow, popularised as rose gold; silver provides a lighter shade with added lustre; while zinc enhances the overall durability. Such variations have made 18-carat gold a versatile choice for modern designs, particularly in diamond- and gemstone-studded ornaments. (News18 Gujarati)
Pure 24-carat gold is mostly reserved for investment purposes in the form of bars and coins. But when it comes to wearable ornaments, especially those meant for daily use, 18-carat gold is both practical and economical, said a Delhi-based jeweller, adding that demand has surged in the run-up to the festive season. (News18 Gujarati)
The popularity of 18-carat gold is not only a matter of cost. With hallmarking now mandatory, consumers are reassured of its authenticity and purity. Buyers are advised to check for the Bureau of Indian Standards (BIS) hallmark, which certifies the caratage and prevents malpractice. (News18 Gujarati)
From heavy bridal necklaces to lightweight office wear, 18-carat gold offers flexibility across styles. Earrings, rings, bangles and bracelets in this alloy have gained particular favour among younger consumers who want jewellery that balances fashion with value. (News18 Gujarati)
It is ideal for those who want to pair jewellery with diamonds or gemstones, as the alloy provides both strength and an aesthetic appeal, jewellers point out. (News18 Gujarati)
While 22-carat ornaments continue to dominate traditional purchases, 18-carat designs are carving a space of their own among urban buyers. Its lower price compared to pure gold, combined with higher resilience, makes it a smart investment for those who see jewellery as both adornment and asset. (News18 Gujarati)
At a time when record-high gold prices are reshaping consumer choices, 18-carat gold appears to be offering the best of three worlds – beauty, strength and value. (News18 Gujarati)
